What is a brand? The brand represents advanced technology and productivity. It represents a company with a good reputation and a sound market management system. It has a certain market share and can create higher value than similar non-brand products. Brand is the life of an enterprise and is the only thing worth having. Brands represent the quality, reputation and image of the company and its products. If there is no brand, consumers will pay attention to the price difference when they choose, which leads to the company's choice of price war in the competition, and ultimately only loses itself. In recent years, China's commodity market has developed rapidly and its products are spread all over the world. However, most of these products can only be maintained in the “Made in China†stage, but there are few products with their own brands, let alone brand value. Therefore, I am here to appeal to the bosses of various companies that we cannot maintain the development of the company with pure manufacturing and OEM as in the past. We must take the past experience from Korea, Taiwan, Hong Kong and other regions. It is not possible to be a cheaper labor force for foreign brands, and to move toward brand strategy. Throughout the successful experience of well-known companies at home and abroad, the creation and development of brands is one of the most effective means for enterprises to last forever and maintain the vitality of the market. We need to know how to use brand and marketing strategies to successfully seize the commanding heights of market competition. In the past two or three decades of reform and opening up, China has accumulated a lot of experience and wealth for Chinese entrepreneurs. With the development of society, while market demand has doubled, competition has become more intense. We must find the right focus and use our own favorable conditions to establish our brand in all fields. Taking civil audio as an example, in the 1990s, with the economic development, the market was good, and the products were in short supply. Many merchants actively invested in the purchase of equipment to build factories, and a large number of factories quickly emerged. Later, the market narrowed, and the manufacturers suffered heavy losses, and they were weak and strong. Today, we can stay in the market, that is, those manufacturers who insist on taking the brand building, represented by CAV and Ailang. The development of things has its market rules, and the development of enterprises is subject to our strategic vision. In fact, many of our manufacturers have already mastered certain advanced technologies and research and development capabilities, and some companies have even reached international standards. They have surpassed many international factories in terms of capital, management, and talents, and what we lack now is only a strategic deployment of marketing teams and entrepreneurs to the height of brand strategy. Therefore, we should now focus on how to occupy the market, plan for the future of the company, improve the core competitiveness of the company, establish the brand value of the company and products, increase the investment of the company's own brand, thereby reducing the risk of the company in the future competition. At the same time as many international brands compete for the Chinese market, we must also expand their markets and make full use of their own low-cost and good product advantages to expand the international market. Dear friends, I am sure that in the near future, Chinese products will surely emerge more competitive international brands in various industries around the world. Of course, while exploring the international market, we must maintain the reputation of the Chinese people. We must not compete viciously with each other and kill each other. We must never make products that harm China's popularity. Because now both Chinese and foreigners still hold a lot of skepticism about domestic products, playing a price war will only lower the grade of domestic brands. If others have confidence in domestic products, they need more communication and cooperation. Whether it is a developed economic power or a newly emerging industrialized country, the development of the brand business is a crucial strategic task. The vigorous development of China's branding cause has attracted the attention and great attention of the party and state leaders. Here, I hope to work together with my colleagues to work together to build an international brand. I hope that my relationship with my colleagues, like McDonald's and KFC, Coca-Cola and Pepsi, Marlboro and the five-five-five, and so on, can work side by side to jointly develop the international market. We will fully enter the era of brand competition, seek greater development and take the initiative in the future. Kaflon Measuring And Controlling Instruments Co., Ltd. , http://www.interwell-pen.com